July the eleventh is "Seven Eleven Day", the eleventh day of the seventh month. 7-11 is also the name of a large chain of Canadian convenience stores. They celebrate Seven Eleven Day by giving away free soft drinks. I guess they wouldn't get so much business on the logical 7-11 day, the seventh of November, but I digress.
By our modest calculations, my wife and I discovered the eleventh of July statistically provides the nicest weather of the year in British Columbia, which is why we picked this day for our wedding. Now, it's our anniversary, too.
Despite the great temptation, we won't be spending our big day at the convenience store.