Saturday, July 8, 2017

1392 - "PoCo Whee-zers"

Someone's been reading my pleas to buy more art: I've been busy lately.  Above is a logo I designed for the Port Coquitlam Wheezers, a corporate bicycle racing team.  It took me six tries to get the logo down to something they liked.  We all got stuck on how the Wheezers are supposed to be old and decrepit, but that they wanted their logo to be zooming and fast.  

To make the logo sing, I jettisoned ninety percent of the artwork, some of it good and some of it ungood, and just went with Typodermic's  transcendent Fontdiner Swanky typeface, which I had to modify extensively.